Today I want to write about some of the top watch brands men wear – these watches show up on wrists all over the world. I found statistics on the wrist watch industry here. It’s interesting to see the numbers of watches sold, the revenue generated – and some of the top watch brands.
- 1.2 Billion watches are sold annually
- Swatch/Omega annual revenue is $8.88 Billion
- Swatch Group has the largest market share at 18.3%
Those are some big numbers. What I want to do with this article is look at some of the top selling brands – that fit into the affordable category – and look at some choices within those brands since they are going to be common in the market place. The brands I will focus on are:
- Swatch Group (Swatch, Hamilton, Omega & others)
These brands are all in the top 10 according to market share – other brands are in the luxury market so I’m not going to talk about them here. The first brand I will talk about is Citizen. I actually didn’t realize that Citizen was as big as it is. I have one Citizen watch – it’s one of their Eco-Drive models. I’ve attached a couple pictures below. Citizen AU1040-08E - MSRP $175 This is a classic dress watch – black leather band, black face, metallic hour markers and date window. The watch works great – the Eco-Drive keeps it running for 6 months on a full charge. It will charge under any light source – natural or artificial sources – and is basically maintenance free. This is a classic style that can be worn everyday – works with a suit or casual clothes. If you like this watch – go out and get one for yourself by clicking here. Based on this initial watch I thought I would look at the other popular brands to see what they have to offer that is similar. This article will be a comparison of some of the top watch brands men wear. So if you have a brand preference – you’ll have a good selection to choose from. The next brand to talk about is Fossil. I’ve owned a few Fossil watches over the years – and they’ve held up well – there are some good choices within the brand – and I even saw some higher end watches being sold. The one I want to talk about is the Fossil FS4745 – see a picture below. Fossil FS4745 - MSRP $95 You can see the similarities to the Citizen model – black face, black band, date window. This one has the roman numeral markers on the face – and it adds a second hand. This is a standard quartz movement – so it uses a battery instead of the self charging feature. The overall style is very similar to the Citizen – and that’s what I’m trying to show with this article – you can find the type and style of watch you’re looking for across different brands – with slight variations. When looking for the perfect watch for you – it makes sense to shop across different brands – because the variation on one might be the difference that makes it standout for you. If this is your watch – go buy it here. Fossil also owns the Skagen brand as of 2012 – I did a write up on Skagen that you can check out here. The next brand to talk about is Swatch. There’s a lot more to Swatch other than the colorful plastic and rubber watch styles of the 1980’s and 1990’s. Omega, Hamilton and some other high end brands are all part of the Swatch Group. Another huge part of their business is production of watch movements – the internal parts that make a watch function. They sell tons of these to other manufacturers to put in their watches – Swatch Group is the world’s largest watch producer. The next watch in this comparison is the Swatch Swatch YWS400 – see picture below. Swatch YWS400 – MSRP $125 This Swatch follows a a lot of the styling cues of the other watches – but it also has the classic Swatch shape – it’s a metal case with a leather band (I believe this one is a very dark brown – it looks nice). The face has simple markers and hands with a date window. This is also a quartz watch that uses a battery – if this Swatch is for you – buy it here. The final brand to talk about is Seiko. They make a ton of different watches in many different styles. I’ve already written about Seiko as my Everyday Watch and about one of their iconic Dive Watches – click the links to read those posts. In the context of this review I’m going to talk about the Seiko SRN035 – see picture below. Seiko SRN035 – MSRP $475 As you can see this watch follows the trend of the others above – leather band, black face dress watch – there are simple hands and a date window. Also – it has the Roman numeral markers. Its a very nice watch – and this is part of the Seiko Kinetic series. This means it charges itself as you move your wrist – on a full charge it has a 6 month power reserve. If this is the watch that you have to have – click here. Conclusion As you can see – there’s a lot of selection within the top watch brands men wear. What I wanted to show is that even if you’ve narrowed down the look of the watch that you want – it is still important to shop some different brands – each will have their own features and details – and you can check out different websites too. What you’ll also find is that most watches sell for less than MSRP (manufacturers suggested retail price). There are tons of watches on the market – my goal is to help you find a nice one.
Please leave me a comment – or ask a question below. Enjoy the hunt for your new watch.